decline and degeneration of hindi cinema

the world is flat these days. technology and ideas flow freely from one latitude to the other.management experts have brought in discipline which has resulted in hardbound scripts,scheduling of activities, payment by cheque etc alas it is all at the cost of creativity. three big films with international cast and crew have attempted to further stylize and popularize hindi cinema and have failed miserably. therefore not surprisingly they have failed in the same manner as the big multinationals in the recent past.for there exists no creativity. cinema is being sold like macs burger. tashan , chandni chowk to china and the latest kambakht ishque are the films. with kambhat ishque the cinema has reached its nadir.this is what happens when the aim is just to make money with no conviction for creativity.commercial hindi cinema has always stressed on making money but not by degenerating to such an extent.raj kapoor showed his hrroines under the water. vijay anand films have showed striptease and cabaret but the bulk of cinema was pure emotion.alas that is not visible.therefore along with the influx of science and technology the cinema requires emphasis on social science as well.film makers should read and draw stories from history and literature; not from dvds